Allure Best of Beauty Winner
Best Hydrating Facial Serum:

ERLY Daily Splash Hydrating Serum

"Erly's Night Moisturizer is loaded with peptides, vitamin E, and hyaluronic acid but feels featherlight on the skin—and layers beautifully with other products."- Allure

"Hydration is the name of the game during the summer season, and ERLY’s Hydrating Serum always answers the call." -Hello Beautiful

"With a chock-full of active ingredients, the lightweight, concentrated formula targets numerous skincare issues simultaneously. Since I get the pleasure of testing various beauty products, I’ve seen what separates a face serum from being adequate to exemplary. In my search for the latter, I’ve discovered the ERLY Daily Dew" -HuffPost

"I’ve recently been obsessed with this new-to-market brand. It has all the goods—like zinc oxide SPF protection and hydrating peptides—and never, ever pills underneath my makeup." - Marie Claire

"Patients of all ages coming in with really over complicated skin care regimens and ones that are actually even detrimental to their particular skin types,” she explains. “What ERLY was designed to do was to provide a skin care line where there are no bad choices.” -the Tease

"This is a recent favorite. It features three types of hyaluronic acid and is one of my new go-tos to keep my skin hydrated and plump."- Who What Wear

"Tend to your complexion with new, simple yet effective dermatologist-developed skincare formulas great for adults and tweens."- Hot Stuff UsWeekly

"ERLY is a brand committed to clean, simple skincare solutions for young teens and tweens." -Rank and Style

"ERLY’s product lineup is designed for all skin types and simplifies their routine by offering easy-to-use items and bundles."

"Everyone wants radiant skin, and this serum from new brand Erly makes it so much simpler to achieve." - Byrdie

"18 FACE MOISTURIZERS FOR DRY SKIN THAT YOU *NEED* THIS WINTER" -Her Campus

"If you’ve been wondering what makes the ERLY beauty brand the it name these days that just launched and is on everyone’s lips (and cheeks), the answer lies in its dynamic founders—a duo who believe beauty should be as natural and uncomplicated as the sunrise." - The Curated Texan

"With a 'less is more' philosophy, we focused on offering products that deliver real results without the clutter, using safe, clean ingredients that people of all skin types and ages can trust." -KK Daily

"The color palette,a mix of deep greens, electric blues, soft pinks, and neon accents, creates a sense of balance between sophistication and joy, something not often seen for skincare as it often takes a more pharmaceutical, simple approach." -Dieline

"Considered skincare essentials by Erly and featuring ingredients like niacinamide, hyaluronic acid and peptides, the brand’s debut vegan, fragrance-free products were formulated to suit the sensitive skin of people spanning generations to achieve common skincare benefits such as hydration, anti-inflammation, barrier support and sun protection." -Beauty Independent

"By fostering healthy skin care habits and challenging conventional beauty norms, ERLY seeks to inspire a new generation to embrace effective, health-focused practices. With thoughtfully designed products and a commitment to education, ERLY is poised to transform the skin care landscape." -Global Cosmetic Industry

"McDonald and Chandlee decided to take matters into their hands and form a skincare line that's hypoallergenic, fragrance-free and safe for all ages and skin types." - Austin Business Journal

“Our mission was to develop [dermatologist-backed], clean, simple routines that are appropriate for the youngest people up until the most mature skin,” Dr. McDonald said. “We wanted to pare it down to basics and make a curated capsule that [works] for all skin types.” - Glossy