Founded in friendship
ERLY was founded by two friends and mothers, Jamie Chandlee and Dr. Hallie McDonald, in order to address growing concern about the influence of the skincare and beauty industry on their young daughters.
In raising their girls, they have seen a lot of pressure to buy into the latest skincare trends. The noise is overwhelming, the ideals are unattainable, and too many harsh ingredients harm rather than help.
As a dermatologist, Hallie has seen an increase in patients coming into her office with harmful side effects from the latest trendy skincare products. We deserve better.
We developed our clean, quality products to be universally effective and gentle enough for all skin types. No harsh ingredients. Just soothing ingredients that nurture every step of your skincare journey.
What “ERLY” means to us? ERLY is named after our daughters, Em[ER]son and [LY]le. It’s also our nod to starting early with healthy daily habits like SPF and washing your face.
A fresh take on
customized skincare
Our streamlined system lets you create custom products that fit your skin’s needs while keeping your routine quick and easy. Just add your serums directly into any ERLY moisturizer and use the mixing tool to create your personalized products. We are all special and unique, and our skincare routine should be, too.
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Step 1
Choose a Base
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Step 2
Add your Serum(s)
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Step 3
Mix with The Mixer
Gentle Care in Every Drop
At ERLY, we are simplifying skincare. We advocate for early sun protection, and we are here to give your barrier exactly what it needs (plus a little glow), so you can feel good in your skin every day.
ERLY In
- ↗ Dermatologist-developed
- ↗ Vegan
- ↗ Cruelty-free
- ↗ Won't clog pores
- ↗ Simple
- ↗ Personalized
ERLY Out
- ↗ Parabens
- ↗ Fragrances
- ↗ Dyes
- ↗ Petrolatum
- ↗ Essential oils
- ↗ Complicated Routines
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"Everyone wants radiant skin, and this serum from new brand Erly makes it so much simpler to achieve." - Byrdie
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"18 FACE MOISTURIZERS FOR DRY SKIN THAT YOU *NEED* THIS WINTER" -Her Campus
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"If you’ve been wondering what makes the ERLY beauty brand the it name these days that just launched and is on everyone’s lips (and cheeks), the answer lies in its dynamic founders—a duo who believe beauty should be as natural and uncomplicated as the sunrise." - The Curated Texan
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"With a 'less is more' philosophy, we focused on offering products that deliver real results without the clutter, using safe, clean ingredients that people of all skin types and ages can trust." -KK Daily
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"The color palette,a mix of deep greens, electric blues, soft pinks, and neon accents, creates a sense of balance between sophistication and joy, something not often seen for skincare as it often takes a more pharmaceutical, simple approach." -Dieline
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"Considered skincare essentials by Erly and featuring ingredients like niacinamide, hyaluronic acid and peptides, the brand’s debut vegan, fragrance-free products were formulated to suit the sensitive skin of people spanning generations to achieve common skincare benefits such as hydration, anti-inflammation, barrier support and sun protection." -Beauty Independent
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"By fostering healthy skin care habits and challenging conventional beauty norms, ERLY seeks to inspire a new generation to embrace effective, health-focused practices. With thoughtfully designed products and a commitment to education, ERLY is poised to transform the skin care landscape." -Global Cosmetic Industry
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"McDonald and Chandlee decided to take matters into their hands and form a skincare line that's hypoallergenic, fragrance-free and safe for all ages and skin types." - Austin Business Journal
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“Our mission was to develop [dermatologist-backed], clean, simple routines that are appropriate for the youngest people up until the most mature skin,” Dr. McDonald said. “We wanted to pare it down to basics and make a curated capsule that [works] for all skin types.” - Glossy
