The top skincare trends in 2025 are continuing to evolve—and for the better. As a board-certified dermatologist and co-founder of ERLY, I’ve had a front-row seat to some of the most exciting changes in how people approach skin health. What’s different this year is that we’re seeing a stronger shift toward science-backed simplicity, barrier-friendly routines, and conscious skincare—not just in ingredients, but also in application, education, and long-term outcomes.
Below, I’m sharing the top skincare trends I believe will define 2025, along with insights on how to navigate them smartly—and safely—for your skin.
1. Barrier Health is the New Glow
For years, glowing skin was the ultimate goal—but in 2025, the definition of glow has matured. We’re now recognizing that barrier function—the skin’s ability to protect itself from environmental stressors—is the true foundation of healthy skin. Over-exfoliating, over-layering, and harsh actives are out. Thoughtful, gentle, and supportive skincare is in.
Consumers are becoming more educated about the skin microbiome and the damage that can result from aggressive regimens. In my practice, I see many patients with sensitized, reactive skin due to overuse of exfoliating acids or too many active ingredients applied at once.
ERLY Night Moisturizer, with its combination of hyaluronic acid and vitamin E, is a perfect example of the kind of product that supports barrier recovery. It hydrates deeply without clogging pores and helps reinforce the skin’s natural lipid layer, which is critical after exposure to the elements or even after more intense treatments like retinoids or lasers.
2. Smart Simplicity > 10-Step Routines
The era of maximalism in skincare is winding down. People are embracing the idea that more isn’t necessarily better, especially when it comes to long-term skin health. In 2025, consumers want routines that are easy to follow, quick to use, and scientifically grounded.
I always recommend focusing on three pillars: gentle cleansing, effective moisturizing, and daily sun protection. That’s it. The goal isn’t to have a shelf full of products—it’s to use the right ones consistently.
The ERLY Face Foam Gentle Cleanser is a great example of what smart simplicity looks like. It’s fragrance-free, hypoallergenic, and designed to cleanse without stripping the skin. Whether you’re 13 or 63, a gentle cleanser is the cornerstone of every skincare routine.
We’re also seeing more brands and dermatologists advocate for customizable minimalism. This means sticking to a simple core routine, and only adding targeted treatments (like niacinamide or peptides) when there’s a specific, evidence-based need.
3. Broad-Spectrum Protection Beyond the Beach
Sun protection is no longer limited to summer vacations or beach days. In 2025, more people understand that daily SPF is non-negotiable, even on cloudy days or while indoors.
We’ve also seen increased awareness around the impact of blue light exposure from screens and devices. While the research is still emerging, early evidence suggests that visible light, particularly in the high-energy blue spectrum, may contribute to oxidative stress and hyperpigmentation—especially in deeper skin tones.
This is where mineral-based sunscreens have become key players. They offer broad-spectrum protection that includes UVA, UVB, and visible light. ERLY Start Moisturizer with SPF 40 uses non-nano zinc oxide for effective physical protection, plus peptides for added skin support—all in a lightweight formula that layers well under makeup or wears comfortably on its own.
For those who have historically struggled with sunscreen texture or white cast, new formulations like ERLY’s are making it easier than ever to commit to daily SPF.
4. Niacinamide’s Staying Power
If there’s one ingredient that’s proven it’s not a fleeting trend, it’s niacinamide. In 2025, it remains a dermatologist favorite—and for good reason. Niacinamide (vitamin B3) is one of the most versatile and well-tolerated ingredients in skincare. It helps reduce inflammation, minimize the appearance of pores, regulate oil production, and support the skin barrier—all without causing irritation.
That’s why ERLY Daily Soothe Serum, which contains 10% niacinamide, continues to be one of my top recommendations for oily or acne-prone skin. It's gentle enough for tweens and teens, but effective for adult skin, too. Importantly, it pairs well with almost everything—so whether you’re using retinoids, peptides, or sunscreen, niacinamide fits in seamlessly.
5. Preventive Skincare is Starting Earlier
Younger generations are taking skin health more seriously—and earlier—than ever before. What used to be a reactive approach (“fix the problem once it starts”) is now shifting to a preventive one. More tweens and teens are asking about ingredients, reading labels, and seeking dermatologist-recommended products.
While early awareness is a positive shift, it’s important to guide young users away from harsh actives and toward age-appropriate routines. A gentle cleanser, a lightweight moisturizer, and a mineral SPF are usually all that’s needed.
For parents, choosing dermatologist-formulated lines like ERLY helps ensure that products are safe, gentle, and effective for younger skin. Simplicity and consistency matter far more than chasing trends or quick fixes.
6. Science-Led Skincare Is Winning
Consumers are growing more discerning—and it shows. They’re asking for clinical data, understanding ingredient lists, and pushing for brands to be transparent about efficacy. In response, skincare companies are investing more in dermatological research, formulation integrity, and long-term skin support.
Trendy ingredients are now being evaluated through the lens of real science, not social media hype. This shift is leading to better outcomes, more sustainable routines, and fewer cases of over-sensitized skin.
Dermatologist-founded brands like ERLY are playing an important role in this space—bridging the gap between clinical knowledge and everyday skincare. Whether you're managing teen breakouts or looking to preserve your skin as you age, evidence-based products are the way forward.
Final Thoughts- Top Skincare Trends
The top skincare trends of 2025 aren’t about doing more—they’re about doing what works. Consumers are learning to listen to their skin, support its natural function, and invest in formulas that are grounded in real dermatological science.
At ERLY, our goal is to help people of all ages start early with skin habits that are gentle, effective, and sustainable. Whether you're 15 or 45, the path to great skin starts with education, consistency, and a few well-formulated essentials.
Here's to a year of smarter skincare—and healthier skin.
